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Brand Strategies Applied by BMW, Mercedes And Toyota to Scale Up

Brand strategies are the go-to marketing tools of any company. If you’re not using a brand strategy in your business, you’re missing out on a huge opportunity to increase your revenue and reach more customers. Brand strategies can help you create a strong and consistent identity, which will help you stand out from your competitor. Moreover, it doesn’t matter whether you’re trying to scale up or simply improve your current business model.  Creating a brand strategy is an essential step in achieving your goals.

BMW, Mercedes, and Toyota are some of the leading car manufacturers in the world. They have consistently been recognized for their innovation and excellence in design, engineering, and production. These brands have the ability to create new markets and cater to the needs of a wide range of customers.

Read: Marketing Technologies That Every Company Must Use

Here are some amazing brand strategies applied by BMW Mercedes and Toyota to scale up:


BMW’s success has been credited to its focus on innovative technology and design. The company pioneered the use of carbon fibre reinforced plastics in its cars, which made them lighter and more fuel-efficient than other luxury cars. The company also focuses on using technology such as touch screens and voice controls to improve the user experience while driving.

BMW is one of the most popular and sought-after brands in the world. But how did BMW become so successful?

Play on emotions

BMW has a unique way of making customers feel good about their purchases. It does this by focusing on emotions rather than features when marketing its products. That’s why people fall in love with their cars even before they buy them. Here are some of the best strategies that these companies use to create an emotional connection with their customers:

The power of storytelling

The most powerful way to influence people is by telling stories that resonate with them emotionally. Storytelling is an ancient art form used by humans since cavemen started drawing pictures on walls. But it’s only recently that marketers have embraced storytelling as a way to connect with customers on an emotional level.

BMW has been telling stories about its vehicles for years. Especially about its cars’ involvement in motorsports like Formula One racing and Le Man’s endurance racing. These stories help the company build an image of luxury and Le Man’s endurance racing. These stories help the company build an image of luxury and performance while also tapping into our passion for speed and adventure through motorsports.

Make it personal:

BMW knows that it’s not just about selling a product, but also about building relationships with customers. That’s why they go above and beyond to really care about their customers. Furthermore, they make them feel special by offering them extra benefits like free servicing, etc. This strategy has made BMW it’s way into many hearts across the globe! Businesses inclusive of e-commerce platforms should also take advantage of creating a personified experience for their customers.

Read: How to Create A Sales Funnel; A Guide For 2022

Be consistent:

BMW has been consistent with its branding strategy since day one; people recognize it for its sleek designs and high-performance engines which makes it stand out from other brands in this industry! This consistency helps BMW stay on top of their game and beat their competitors every time!


Mercedes creates luxurious vehicles that offer premium safety features such as collision warning systems, adaptive cruise control, and autonomous braking systems – all of which contribute to higher customer satisfaction levels. The company has also stepped up its efforts toward developing electric vehicles with autonomous driving capabilities so that it can compete with Tesla’s Model S sedan and Nissan’s Leaf electric car.

in addition, people recognize the German luxury car brand, Mercedes-Benz for its great quality, high performance, and stylish design. The company has been able to maintain its status as one of the best in the world because it has been able to cater to the needs of its customers and keep them happy.

Here are some amazing brand strategies applied by Mercedes:

Product Design

 The company designs cars that are pleasing to the eye. They have always tried to ensure that their cars have unique designs which make them stand out from other cars. Their designs have also won many awards for being innovative and unique.


 The company does not compromise on quality at any cost. It ensures that all its products are of top quality before they are releasing them into the market. This is one of the main reasons why many people prefer these cars over others since they know that they will get value for their money when buying one from this company.

A Great Customer Experience

The company strives hard to provide a great customer experience by providing excellent service. Whenever there is an issue with any product bought from them or even after buying a new car from them, you will be treated very well by agents.


Toyota is a Japanese automobile manufacturer whose headquarters are in Toyota City, Aichi, Japan. Toyota is the world’s first automobile manufacturer to produce more than 10 million vehicles per year which it has done since 2012 when it also reported the production of its 200 millionth vehicle. It has been the world’s largest automotive manufacturer since 2012 when it surpassed GM. In July of that year, the company reported the production of its 300 millionth vehicle. 

In 2009, Toyota released its first full-size hybrid sedan – Prius – which marked a turning point for the company as it struggled with an economic recession. The Prius was not only an economic success but also a cultural one as well because it led to other hybrid models such as Camry Hybrid and RAV4 Hybrid; which were popular with consumers wanting fuel efficiency without sacrificing comfort or performance. 

Here are some amazing brand strategies that Toyota has applied to scale up:

Being Innovative and Creative in Your Marketing Approach

Toyota has always been known for being innovative, whether it’s their cars or their marketing efforts. They were one of the first companies to create an advertising campaign based on celebrity endorsements, which helped them reach new audiences who might not have otherwise considered buying a Toyota vehicle. Nowadays, they create ads that go viral on social media platforms like Facebook, Instagram, and YouTube because of how creative they are.

Must Read: 6 Brand Tone of Voice Examples to Develop Your Brand Persona

Being Transparent About What You Do and How You Do It

Toyota has been very open about the details of its manufacturing process. As a result, it has allowed customers to better understand why certain decisions are made, such as using aluminium instead of steel in some car models. The result is that customers feel more involved in the process and are more loyal to Toyota as a result.

Moreover, Toyota has also been transparent when it comes to mistakes it makes on the road to innovation. For example, when the company released its autonomous cars concept in 2014, it admitted that its technology was not ready for public consumption yet. It decided to release the concept because it wanted its engineers and other stakeholders to learn from their mistakes early on so they could improve them before releasing them into the market.

Amazing Brand Strategies Applied by BMW Mercedes And Toyota to Scale Up
Brand Strategies Applied by BMW Mercedes And Toyota to Scale Up

Empowering Employees to Be Agents of Change

Toyota has empowered its employees to make decisions based on their experience, knowledge and expertise. This allows people at different levels in the organization to make better decisions that benefit customers, which results in increased customer satisfaction and loyalty. Toyota also encourages its employees to share their ideas openly without fear of losing their jobs if they fail or make mistakes. This creates an environment where employees feel comfortable taking risks and trying new things. Toyota also encourages its employees to take ownership over their work by instilling a sense of pride in what they do by rewarding them financially when they succeed or helping customers solve problems quickly.


We all have our favourite car brands and traits in common, but what exactly do these brands have in common? More than you might realize. Both BMW, Mercedes, and Toyota have certain strategies implemented to achieve optimal growth within the market. The infographic above breaks down these strategies into predominant traits that each car brand shares.

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